| I have always known that the very best sales | | | | person tends to be comfortable with linguistic and |
| professionals are predominantly right-brained: I also | | | | mathematical endeavors. Left-brained students will |
| suspected the Finance Directors and Technical | | | | probably just memorise vocabulary words or math |
| Directors were predominantly left-brained - so where | | | | formulas. The right brain, on the other hand, wants |
| does that leave CEO's and Managing Directors? | | | | things to be concrete. The right brain person wants to |
| My perception was that it would all depend on their | | | | see, feel, or touch the real object. Right brain students |
| background but in fact recent experimentation | | | | may have had trouble learning to read using phonics. |
| currently taking place in the USA, which I am following | | | | They prefer to see words in context, to see how the |
| with great interest, suggests that the most successful | | | | formula works. To use your right brain, create |
| business leaders are in fact "balanced" That is to say | | | | opportunities for hands-on activities, use something real |
| they have no predominance, so they can think logically | | | | whenever possible. You may also want to draw out a |
| and methodically but equally, they can be creative and | | | | math problem or illustrate your notes. |
| not be confined by paradigms | | | | Logical Vs. Intuitive Processing: |
| In general the left and right hemispheres of our brains | | | | The left brain processes in a linear, sequential, logical |
| process information in different ways. We tend to | | | | manner. When you process on the left side, you use |
| process information using our dominant side. However, | | | | information piece by piece to solve a math problem or |
| the learning and thinking process is enhanced when | | | | work out a science experiment. When you read and |
| both sides of the brain participate in a balanced | | | | listen, you look for the pieces so that you can draw |
| manner. This means strengthening your less dominate | | | | logical conclusions. If you process primarily on the right |
| hemisphere of the brain. | | | | side of the brain, you use intuition. You may know the |
| Linear Vs. Holistic Processing: | | | | right answer to a math problem but not be sure how |
| The left side of the brain processes information in a | | | | you got it. You may have to start with the answer and |
| linear manner. It processes from part to whole. It takes | | | | work backwards. On a quiz, you have a gut feeling as |
| pieces, lines them up and arranges them in a logical | | | | to which answers are correct, and you are usually |
| order; then it draws conclusions. The right brain | | | | right. In writing, it is the left brain that pays attention to |
| however, processes from whole to parts, holistically. It | | | | mechanics such as spelling, agreement, and |
| starts with the answer. It sees the big picture first, not | | | | punctuation. But the right side pays attention to |
| the details. If you are right-brained, you may have | | | | coherence and meaning; that is, your right brain tells |
| difficulty following a presentation unless you are given | | | | you it "feels" right. |
| the big picture first. | | | | Verbal Vs. Nonverbal Processing: |
| Sequential Vs. Random Processing: | | | | Left brain students have little trouble expressing |
| In addition to thinking in a linear manner, the left brain | | | | themselves in words. Right brain students may know |
| processes in sequence. The left brained person is a list | | | | what they mean, but often have trouble finding the |
| maker. If you are left brained, you would enjoy making | | | | right words. The best illustration of this is to listen to |
| master schedules and daily planning. You complete | | | | people give directions. The left brain person will say |
| tasks in order and take pleasure in checking them off | | | | something like "From here, go west three blocks and |
| when they are accomplished. The left brain is also at | | | | turn north on Vine Street. Go three or four miles and |
| work in the linear and sequential processing of maths | | | | then turn east onto Broad Street." The right brain |
| and in following directions. | | | | person will sound something like this: "Turn right (pointing |
| By, contrast, the approach of the right-brained individual | | | | right), by the church over there (pointing again). Then |
| is random. If you are right-brained, you may flit from | | | | you will pass a McDonalds and a Walmart. At the next |
| one tack to another. You will get just as much done, | | | | light, turn right toward the BP station." |
| but perhaps without having addressed priorities. An | | | | In Summary: |
| assignment may be late or incomplete, not because | | | | So what, I hear you say, has this got to do with |
| you weren't working but because you were working | | | | Leadership? My answer is simple - we need our |
| on something else. But because of the random nature | | | | leaders to be organised, disciplined, analytical strategists |
| of your dominant side, you must make lists and you | | | | but we also need them to be creative visionaries who |
| must make schedules. | | | | are unafraid to constantly challenge paradigms. We do |
| Symbolic Vs. Concrete Processing: | | | | not need predominantly Left- Brain or predominantly |
| The left brain has no trouble processing symbols. Many | | | | Right Brained Captains - we need "something in the |
| academic pursuits deal with symbols-such as letters, | | | | middle"! |
| words, and mathematical notations. The left brained | | | | Copyright © 2007 Jonathan Farrington. |