| Turn the other Cheek, as an investment? What is that | | | | very dangerous for your business. Like all good things, |
| all about? | | | | they must be used carefully, and wisely. |
| Well we all know Christ's admonition on the Mount of | | | | I for example I have good customer that really values |
| Olives about turning the other cheek, if someone | | | | my products, but I needed information that would help |
| smites you. Someone gives you a big wallop on the | | | | my product forward. So I gave him two new products |
| cheek, turn the other, and let it him at the other cheek | | | | to look over. |
| too. | | | | The net result was multiplied. First of all, the new |
| At first glance that sound like insanity. I personally, | | | | products being worth $20 by themselves had |
| would put my hand up and stop the other hand from | | | | immediate feed back as to their content. Secondly, the |
| coming, if you ask me. But Christ was talking about an | | | | customer offered even more advice which entailed a |
| investment principle: an investment here in His kingdom. | | | | totally new product all together, which would greatly |
| The net effect of turning the other cheek is | | | | help him. |
| psychological and actually causes an "investment" or a | | | | So as the business world would call that a "Win-Win" |
| weighing of what has just occurred. The net result is a | | | | situation. And that is the aim of the "turn the other |
| subtle off balancing effect. | | | | cheek" principle. You win, by losing. |
| Bottom line, is it is not natural to turn the other cheek. | | | | Pro 11:25 The liberal soul shall be made fat: and he that |
| You have to be insane or have something to prove, to | | | | watereth shall be watered also himself. |
| do that. | | | | Pro 11:26 He that withholdeth corn, the people shall |
| The turning the other cheek principle is what won the | | | | curse him: but blessing shall be upon the head of him |
| Romans over in the end. As Gibbon's "Decline and Fall | | | | that selleth it. |
| of the Roman Empire" points out: "The Romans were | | | | The principle behind these two proverbs again is |
| defeated by the Christian Church." | | | | "service" or "giving." |
| The disarming effect of "giving" tore their system of | | | | The mechanism of reciprocation is powerful in getting |
| thought to shreds. | | | | information that is vital for your business plan. Study |
| Okay, What does that have to do with Home School | | | | what people want, and serve them the best you can |
| Business, or for that matter Home school Marketing? | | | | give. They will love you for it and give you something |
| It has a whole lot to do with the psychology in the | | | | of value in return. |
| marketplace. Prominent market psychologist Robert | | | | So the early Church Christian were investing in the |
| Cialdini points out in his book "Influence: Science and | | | | culture around them, they gave of themselves freely. |
| Practice and Influence: The Psychology of Persuasion | | | | They helped the poor, they helped the fatherless, they |
| " that there is a psychology in giving. | | | | died in the arenas. For what? |
| I call it the "turn the cheek principle." | | | | For a lasting impression, a system of living that won |
| The principle is that when you are given something of | | | | over the Romans. As the diplomats of the day wrote |
| value, you cannot but help give something in return. It is | | | | to one another "These Christians are a gentle foke. |
| built into the psychology of man, almost hard wired if | | | | They don't steal, and aren't roudy. I would suggest that |
| you will. | | | | we stop harassing these Christians, they benefit our |
| When someone gives you something, you feel | | | | kingdom." |
| indebted and therefore must in return give something. | | | | Such was the counsel of a king to his son: Constantine. |
| This particular method of marketing is very useful, and | | | | |