I'm Right, You're Wrong: Behavioral Science Explains Away This Universal Belief

I have always been fascinated by the ‘why' ofwhich we take the input we have received from our
human behavior. At the heart of the work I do in mynervous system and assign meaning to it. Perception
practice with my colleague Gary Jordan is Perceptualacts as a filter between the world and our
Style Theory (PST).  This comprehensive,understanding of it. Without interpretation perception
well-researched behavioral science theory, is the directcannot occur.
result of our pursuit over the last 30 years to make 
sense of the everyday differences people experienceJust a Different Slice of Reality
between themselves and others. Our objective has 
always been to provide a tool that people can easilyPST states that each person is limited by their
use to understand themselves and their natural gifts,perception to access only a portion of reality, and they
while also gaining an appreciation for the value of thebuild their beliefs, values, and conclusions about the
differences and gifts of other people.world based on the portion of reality they perceive.
 From this perspective people who perceive the world
PST is built on seven key principles. This is the first ofdifferently from you are not wrong, they are just
a series of articles that will look at each principle inseeing a different slice of reality than you are.
depth. We present them here as a statement of the 
theory behind our work and as an invitation forThink about it for a minute – you've seen many
comments and discussion.examples of this in your life.  From cop shows on TV
 where each witness to the same crime sees
Principle #1: People Perceive the World Differentlysomething different, to sharing memories with
 Â Â Â Â Â Â someone and wondering why they got it wrong. And
Everyone experiences many different attitudes andthen there are the old adages like "seeing is believing"
approaches towards life, but all too often theseand "perception is reality," both with the hidden meaning
differences are seen as the result of a lack ofof "how I see it is the right way and you need to
knowledge, bias, or stubbornness. In other words,adjust."
people often take a stance that they are right about 
the way they view things and others are wrong. PSTThere are great examples of the reality of perceptual
offers an alternative to this judgmental stance bydifferences in literature, film and art.  Some of our
stating that the variations are due to biologically basedfavorites are the book An Instance of the Finger Post
perceptual differences. People literally perceive theby Ian Piers, the film Rashomon directed by Akira
world differently, and this differing perception leads toKurosawa, and those fun optical illusion pictures like old
different conclusions about what is important, howwoman/young woman shown to the left.
things should be done, and what is the "truth" of any 
situation.Perceptual Style and Conflict Resolution
  
Differences Come NaturallyWhat are some examples of perceptual differences
 you've experienced in your life?  Given your new
People tend to assume there is one objective realityunderstanding of the impact perceptual styles have on
that everyone is more or less aware of.  Researchour reality, you can use this knowledge to gain a more
implies that not only is that untrue, but perception isneutral perspective during your next disagreement. 
actually a filter applied to objective reality, resulting inHopefully you will be able to stretch your understanding
natural differences between people.of different points of view and improve communication
 and limit conflict with others.
Perception derives from sensation. It is the point at