Infant and child supplies the Chinese market with the convergence trend in the toy industry was

In recent years, toys and baby products in these twoAccording to statistics, in 2009, mainland China more
industries either from the products, distribution channels,than 16 million newborns. Sociologists believe that China
or exhibition point of view, and their integration trendsis experiencing since the founding of New China, the
are becoming increasingly visible and more active. Byfourth wave of "baby boom", the time will continue until
the global economic crisis, the impact of Chinese toy2015. The new wave of "baby boom" created the
manufacturers are targeting new niche billion yuan Yuappearance of a large and full of potential market
Wan infant products consumer market.demand. Mainland, 0 to 6 years of age now number
Reporter March 11 from Guangdong Toy Associationnearly 170 million baby. It is estimated that the mainland
learned that the second half of 2008, a material at theinfant supplies more than 30% annual economic
end and the beginning of the economic crisis isgrowth rate, market size by the end of 2008 reached
sweeping the globe. As the world's largest toy850 billion yuan to about 2010 are expected to exceed
production and export base, China's toy exports have1 trillion yuan.
been the impact of large, faced a severe test.It is understood that the U.S. economy, baby, toys,
According to Chinese customs statistics show thataccounted for 50%, while China's economy that the
China's toy exports last year, 19.83 billion U.S. dollars,proportion baby about 5%, experts believe that this is
down 22.46 percent; Guangdong's toy exports 12.754a matter of cultural differences. Toys for American
billion U.S. dollars, down 25.29%.children is a life of daily necessities, while in China, the
On the other hand, a long time, China's toy exports oftoy is still part of "pure consumer goods," the ranks,
processing trade mainly in the unfavorable position ofand only when the "necessity" to meet, the only
the supply chain profitability, but also a high degree of"consumer" desire. However, in recent years more and
dependence on the world market and thereforemore Chinese people by the educational ideals of
difficulties in the economic crisis. However, manymodern Western civilization, the impact of the attitude
Chinese toy enterprises in the shadow of economictowards toys are also quietly changing. All of the
crisis, tough forward, trying to find a new breakthrough.infants in the promotion of the integration trend of
The total size of more than 1 trillion yuan of the Chinasupplies and toys rolling forward.
market of products for infants and young become theIt is learned that, in order to cater to this booming trend,
toy manufacturers to develop one of the goals.Shows a lot of toys in Mainland China have plans to
Experts point out that on the one hand, with theintroduce, expand baby products. Forthcoming in April
continuous improvement of living standards, people's2010 at the 22nd session of the Guangzhou
consumer awareness is changing, parents wereInternational Toys and model show for the first time
concerned about the usefulness of baby products atsingled out as an independent exhibition - Guangzhou
the same time, it wants its mix of entertainment,International Fair for baby products for baby and toy
educational, potential development, functional trainingcompanies to build products platform. It won a number
and various functions , which make it blend with theof exhibitors and buyers to support, not only show
toys have a good point; the other hand, both the toy100% increase in the size of Jiaoshang Jie, has
industry, or infant and child products industry, developedconfirmed that view will show the number of
to a certain extent, are seeking new growth point, areprofessional buyers far beyond previous.
expanding to the adjacent sector.