| There's a nice analogy that helps me to think about the | | | | deflect in the direction of the field, which is a good way |
| role that backlinks play in SEO and website promotion: | | | | to measure and visualize the field. |
| that of the magnetic field that surrounds a magnetic | | | | Now, it's not that different with websites - a site with |
| object. Every child learns in elementary science | | | | few or no backlinks will not attract much traffic, but the |
| lessons about the difference between an ordinary | | | | more links it accrues, the more traffic will follow. And |
| piece of iron and one that's been magnetised: in the | | | | links with particular anchor text especially will make the |
| ordinary one, the molecules are arranged in a random | | | | target site magnetic for traffic that's targeted to that |
| order and exhibit minimal magnetic properties; in a | | | | keyword. The search engines are the compass in this |
| magnet however, the particles are mostly aligned in a | | | | analogy, and the stronger the magnetic field generated |
| particular direction, which is what creates the magnetic | | | | by your site, the more closely they will align their results |
| effect. | | | | to your site and keywords. |
| The interesting thing is that it is possible to transform | | | | So, to make your website magnetic and earn good |
| an ordinary non-magnetic piece of iron into a magnet | | | | rankings in the search engines, all you have to do is |
| by stroking it with another magnet to pull its particles | | | | throw targeted backlinks at it. Sure the on-page SEO |
| into alignment. The resulting magnetic field around the | | | | stuff is important but it will only take you so far - it's |
| piece of iron will of course attract other metallic | | | | what other sites say about yours that carries the most |
| objects, and furthermore will cause a compass to | | | | weight in the eyes of the search engines. |